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| Search
Engine Optimization: |
| Your website
might be designed in best taste with
latest technology but it might not generate
relevant business traffic. This is achievable
only if it is Search engine optimized.
With our rich experience on various
industrial platforms we have developed
most comprehensive search engine techniques
that ensure high search engine rankings
for your website. Our technique incorporate
effective SEO copywriting, link exchange
and link building, interactive website
development and effective online promotional
campaigns. |
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| Pay
Per Click Campaigns: |
| These are essentially
part of search engine optimization but
very crucial for a productive Internet
Marketing effort. We carry out effective
online ad campaigns. However, you actually
do not pay just to have it there but
only when website visitors click on
it, i.e. a sale initiation action is
induced. We specialize in PPC campaign
management with Google Adwords Select
and Overture systems. We manage and
deploy your PPC campaign to accelerate
qualified traffic, inducing high conversions
rates and higher Return On Investment.
To keep up your position in PPC listing
we ensure that we reserve all the popular
keywords for your website through aggressive
PPC bid management program. |
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| Research,
Analysis and Tracking: |
| We realize that
any marketing effort can only be productive
if efficient research, analysis and
post-performance tracking support it.
We carry out comprehensive online as
well as offline research before launching
any Internet Marketing effort for your
website. We carry out aggressive online
researches through online surveys on
lead generation, customer satisfaction
index, customer loyalty, brand recognition,
etc. Next step is the analysis phase
wherein, we do complete SWOT analysis
to realize market potential, market
trends and competitor positioning. The
last phase, tracking is the most important
step. Tracking analyses the campaign
performance by calculating the number
of visitors to the website, click through
rate, business queries generated, actual
sales generated. |
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| Banner
Advertising: |
| Even with all
the latest technology incorporation
the fundamental marketing concept of
AIDA (Attention, Interest, Desire and
Action) stands good. Keeping this in
mind we design thoughtful banner campaigns
for your website. Such that they have
all attention getting elements, a call
to action and give your website visitors
a reason to click through. Thus generating
business and enhancing profits. |
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| Viral
Marketing: |
| This feature
allows you to maximize profits in three
ways: |
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It
enables online visitors to visit
the portal and specify when they
would like to receive information
or promotions. |
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It
offers customized informs, reminds
or rewards to the customers. |
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It
also provides online facilities
to collect individual subscriber
data (such as birth dates) by
an on-line survey and then schedule
relevant marketing messages to
be delivered on or around that
date as appropriate. |
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